Why Choose Investment Management?

Do you have extensive investment experience and love the thrill of investing? OR does the thought of investing leave your head spinning?

Here’s the answer – Whether you know a lot about investing or nothing at all, “choosing” investments and “managing” investments are two very different responsibilities. Let us help you with both.

Even if you don’t need us to manage your investments, we are happy to provide financial planning services on an hourly basis. However, we have seen that our clients’ needs are best served when investment management is part of their comprehensive plan.

Almost all of our new clients come to us by personal referrals.

Elser Financial Planning is strictly a fee-only financial planning and investment management firm. Based on your risk tolerance, we develop a clear and thorough plan for diversified asset allocation. We then actively rebalance your portfolio with market fluctuations to maintain your target allocation.

As fiduciaries, we serve our clients’ best interests through our advice, planning, and investment management.

How confident are you that your investments are currently being managed efficiently?

Not So Confident?

The Elements of Investment Management

How do you choose your investments? Are you just looking for the highest return? Or the lowest expense?

Talk about the importance of having experience in your corner! 

Historically trying to pick the next stock “winner” does not pay off in the long run, and index-based mutual funds typically outperform actively managed funds. For those reasons, we invest primarily in Dimensional Fund Advisors (DFA) mutual funds/EFTs. These funds/ETF are based on years of academic research and provide low-cost and tax-efficient global diversification.

It is a common misconception that, once investments are chosen, they can “drive themselves.” This is not true, and often leads to overexposure to risk or missed opportunities.

That’s where we come in…

We actively maintain your portfolio by rebalancing with market fluctuations. By buying stocks to take advantage of lower prices when markets significantly decline and selling stocks to lock in profits as market rise, we keep your portfolio in line with your target stock/bond allocation.

The best part? We act as your fiduciary, so you don’t even have to think about the market fluctuations. You can focus on living your best life, and we can sweat the small stuff for you!

Should we be trusted with managing your investments, our goal is to prioritize tax-efficiency in every aspect of financial planning and portfolio management. 

As seen above, the investments we choose are tax-efficient and low-cost. Further, if you own an investment with a very low cost basis, we won’t force the sale of that investment to fit within our allocation. We are willing to exclude securities from management or we will strategize with you to gradually liquidate the holdings or fulfill any philanthropic goals that you have.

Our advisors have access to detailed tax planning software and are willing to provide scenario analysis and loss harvesting strategies to our investment management clients. We can also proactively work with your accountant to make sure that your team of financial care professionals is on the same page.

While our job is to sweat the small stuff for you so that you can live “in the now,” we also want to keep an open line of communication with you so that you are always on board with our process.

In our regular meetings, we can provide performance and allocation charts, as well as market performance and strategy updates, giving you confidence that we’re doing our job the way you want us to. 

As mentioned above, we act as a fiduciary, which means we are responsible to act in your best interest in all aspects of investment management. We take our responsibility very seriously.

EFP is strictly a fee-only investment firm. We are compensated directly and only by our clients for ongoing investment management or financial advice. We never receive compensation in any form for investment product recommendations or professional referrals. This allows us to keep your best interests at heart and offer you unbiased advice.

What makes us different?

At EFP, we are transparent with what we charge. We provide quarterly statements that include the fees you were charged for the quarter, as well as the total you have paid over the life of your investment management relationship with us

Here is a link to access our Form ADV and Client Relationship Summary.

Our Fee Schedule 

EFP investment management fee is a tiered schedule as follows*:

Account Balance:

Annual Fee as a % of Assets:

The first $2,000,000


Assets between $2,000,001 – $3,999,999


Assets between $4,000,000 – $4,999,999


Assets $5,000,000 – over


* Clients with investments of less than $500,000 may be subject to a minimum annual investment management fee of $3,250.  This fee may be waived in certain circumstances, such as anticipated future deposits, financial planning fees paid, or a decline in AUM due to market conditions.  Investment management fees may be higher when out of state travel is involved, may be waived or discounted at EFP’s sole discretion, and are not charged on EFP employee accounts. The fee schedule for clients prior to 2019 may differ from above as outlined in their Investment Advisory Agreement.

Find out why our #1 source of new clients is personal referrals.

Let’s Schedule a time to visit. No strings attached.